Shoveling Smoke by William Mozzarella
Shoveling Smoke by William Mozzarella
Shoveling Smoke by William Mozzarella

Shoveling Smoke by William Mozzarella

Regular price $28.68 now $8 Unit price  per 

A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients.

Condition: Good/Paperback

Non-Fiction

Shoveling Smoke by William Mozzarella